Q4 2020 Performance of Top Social Networking Apps on iOS in Australia

As the year 2020 came to a close, the performance of social networking apps on iOS in Australia saw some interesting trends. Data provided by Sensor Tower gives us a closer look at the top apps in this category.

BIGO LIVE-Live Stream, Go Live, despite a dip in revenue from $136K in early October to $95K in mid-December, experienced a spike to $130K during the holiday week. Downloads for the app remained fairly stable, with a slight decline from 4K to 3.2K, but the weekly active users showed a consistent engagement hovering around 19K.

The Plenty of Fish Dating App saw its revenue fluctuate, ending the quarter on a high note with revenue of approximately $69K. Downloads peaked in the last week of December at 3.4K, and weekly active users saw a slight increase from 35K to 31K.

Facebook maintained its dominance with steady revenue around $46K in the final weeks of 2020, while downloads varied, reaching a high of 39K in mid-December. The platform's weekly active users remained impressively high, averaging around 14M throughout the quarter.

Zoosk - Social Dating App experienced revenue swings, with a low of $37K and a rebound to $49K by the year's end. Downloads saw a gradual increase, with a notable jump to 1.3K in the last week, and weekly active users increased slightly to 5.7K.

Grindr - Gay Dating & Chat observed a revenue rise from $24K to $33K during the quarter. The app's downloads saw a steady increase, ending the year with 1.7K downloads, and its weekly active users demonstrated growth, finishing at approximately 15K.

For a deeper dive into the data and more comprehensive insights, Sensor Tower's full suite of analytics tools is available to explore the dynamics of app performances.